Softball Promotional Opportunities

Partner with Boise Parks and Recreation to promote your business in front of the largest captive audience in Boise's recreational sports.

Willow Lane Athletic Complex (WLAC) is a multi-purpose, six-field softball and soccer facility located in Northwest Boise. It is open for softball play 183 days a year, April through September, and attracts more than 200,000 player and spectator visits each season. Over 690 adult teams participate in recreational leagues throughout the weekdays. Another 550+ teams (adult & youth) are hosted on weekends for invitational and championship (state, regional and national) level tournaments.

In addition, WLAC attracts visitors who utilize the soccer field (home to Boise High School), BMX track, playgrounds, tennis courts and basketball courts, as well as those who pass through walking, jogging and biking on the adjacent Boise River Greenbelt.

Field Banner Promotion

Get one of three banners on a field (positioned on right field, center field or left field fence) at WLAC displaying your company. 

  • 4' x 8' white vinyl banner with color graphics professionally produced

    --1 color - $530 annually
    --2 color - $550 annually
    --3 color - $565 annually
  • Sponsor must provide graphics in vector/illustrator/eps file format
  • Sponsor may change graphics as often as they see fit during agreement term, but will be responsible for all additional production costs
  • 2-year minimum commitment required 

Field Naming Rights Promotion

Get one of six fields at WLAC named after you. Includes three banners exclusively displaying your company on the outfield fence positioned in right field, center field and left field. 

  • 4' x 8' white vinyl banner with color graphics professionally produced

    --1 color - $1,440 annually ($145 savings over single banner)
    --2 color - $1,470 annually ($175 savings over single banner)
    --3 color - $1,500 annually ($190 savings over single banner)
  • Sponsor must provide graphics in vector/illustrator/eps file format
  • Sponsor may change graphics as often as they see fit during agreement term, but will be responsible for all additional production costs
  • 2-year minimum commitment required 

Tournament Sponsorship

Get name recognition as a sole or co-sponsor of an ASA or USSSA sanctioned men's, women's or coed tournament.

  • Sponsor shall provide team, individual player and/or MVP awards for 1st through 3rd place teams in 3-5 divisions per tournament. Awards may be items such as trophies, t-shirts, shorts, caps, bats, gloves, gift cards, etc. Award items and quantities may vary per tournament.
  • Awards package should be a minimum $500 value per tournament. 

Benefits to Sponsors

  • Large captive target audience of 200,000 players and spectators at one of the Northwest's premier athletic complexes
  • Minimum of 1000 hours of name exposure over 183 days with field banner options
  • Very reasonable cost (compared to newspaper and Yellow Page advertising)

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